Sales Strategy

Cushman Manufacturing, a start up owned by an equipment services company set off to launch a new Therapeutic Ultra Sound device. With no prior experience on the product side they turned to us for help. In depth research with their targeted audience revealed the prospective users highest value for purchasing a piece of equipment of this type. From there we positioned the Ultra Sound as higher margin revenue enhancer inclusive with training for alternative health-care professionals. We developed a highly targeted direct mail product launch.Resulted in six month sales goals achieved within first two month and stimulated a competitor buyout.