Branding

Inspire Learning needed to bring out the meaning and promise of their new "Club Freedom" financial education programs. The challenge was to differentiate the brand from the sea of "get rich" programs vying for attention. We drew from the founder's high energy spirit and personal achievements in the face an under-privileged upbringing to give personality to the brand. We positioned the brand as a program to attain "freedom" rather than "get rich" or "afford your own mansion and a sports car." In addition, we added more program options at varying price points for broader appeal and easier entry points. Resulted in contracts with two new strategic marketing partners.